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The sneaker market has been booming in recent years. Reports suggest that in 2019, the sneaker market was worth $100 billion, while resale stood at $2 billion in the US. Nike and Adidas, two competing brands, led the way in terms of popularity and market share. Their two subsidiary labels, Jordan Shoes, and Yeezy are some of the most coveted sneakers out today. The demand for shoes like these is very high and the market seems like it won’t be slowing down any time soon.
Men dominate this lifestyle and culture. But since its early beginnings, there has been a surge of women who have started to join the community. It’s easy to get invested in the sneaker world because of its interesting history and aesthetic designs. Shoes are a great way to express one’s fashion sense because you can experiment with different styles or stick to classic models. It can also be a great avenue for discovering your unique fashion identity. So if you want to join the growing community of sneakerheads, here are some tips you can use to start your journey:
Research the Trends
Like many aspects of fashion, sneaker trends have changed and developed over the years. While the Nike Cortez and Adidas Stan Smiths still hold a special place in many sneakerheads’ hearts, the Air Jordans changed the entire scene. These were the first sneakers that collectors needed to get their hands on and have remained some of the most expensive ones out there. If you’re looking to grow your collection, researching new and old trends will help you figure out exactly which sneakers you want, their price points, and where to get them. This is important because the market can be quite cutthroat, and you might get taken advantage of as a novice if you aren’t careful.
Choose the Right Brands to Support
In the age of conscious consumption, it is good to vet what brands you support. Anna Bediones talks about how important it is for brands to foster a healthy and inclusive community for women on one of the most popular sneaker podcast on the planet. She says that this will encourage brands to cater to their female audience and make sneakers more accessible for all. This includes supporting brands that have inclusive sizing. It is also important to buy from companies whose ideals in terms of sourcing and manufacturing align with your own so you can stay true to your principles and beliefs.
Join an Online Community
For anyone just starting out, it might be difficult to find like-minded people in your area who you can turn to for advice. If you’re struggling with this, joining an online community will do wonders for helping you branch out. You will be able to talk to others who are still beginners as well as people who have been in the game for a while. These veterans will be able to teach you many things like proper sneaker care, where to get exclusives, how to find reliable re-sellers, and what to look for in terms of authenticity. There are even women-centric communities on the internet for those who may be more comfortable in that environment. These online organizations are a great way to create connections while also expanding your knowledge.
Although the sneaker market was previously a man’s world, it is slowly becoming more and more diverse. It is a lifestyle that many people can get into no matter their sex. And these are just some of the ways women can start their sneakerhead journey and jump into the game… sneaker first.
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